Zak Hoke is Founder/Creative Director of ATR (Addicted To Retail, Inc.) and Retail Brand Manager for the Sportswear category at NIKE, Inc. in NYC.
He leads retail experience design programs, integrated brand initiatives, activations and installations throughout NYC and the East Coast (including NikeLab 21 Mercer, Dover Street Market, KITH, Concepts, Atmos, Bodega, Extra Butter, Shoe Gallery, Ubiq, etc.).
Prior to NIKE, Zak led thought-leadership for Google, Inc. as Retail 3D Design Manager in the Bay Area. He’s also curated visual merchandising and in-store marketing programs for adidas, Jordan Brand, House of Hoops, Ecko Unltd., GAP, etc. and store designs for NIKE x KITH, Premium Goods and Marvel. Ask Zak about everything from user experience and experience design in retail, production, merchandising, or working with global/national brands.